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Lebron James Proves He's NBA's Goat In These 7 Pictures LeBron James first started playing basketball when he was in the fifth grade. He went on on to play all throughout high school (he also played football) and eventually started his professional basketball career by joining The Cleveland Cavaliers in 2003. He later joined The Miami Heat in 2010 and played with the team until 2014, when he went back to the Cavaliers. In July 2018, it was announced that LeBron was joining the L.A. Lakers and started his first season with the team a few months later. Although his debut season with the Lakers was highly anticipated by many fans, it proved to be a tough one. LeBron suffered a groin injury in December during a game against the Golden State Warriors, causing him to miss 17 games, the most he ever missed in a season up until that point. A few months later, on March 30, it was announced LeBron would be missing the final six games of the season due to the same injury.  The team also d

LeBron James appeared to be doing great, nearly two weeks after his son Bronny James, 18, suffered a frightening cardiac arrest on July 25. The Los Angeles Lakers legend was spotted living it up in Toronto at a Brent Faiyaz concert on Thursday, August 3 with Draymond Green! In a video you can SEE HERE via TMZ, fans captured the two stars, plus other pals, swaying to the music and even singing along. The NBA great rocked glasses and a gray short sleeved button-down shirt as he enjoyed the evening, appearing to hold a cup of beer in the VIP section.  His distinctive beard and impressive height left no doubt as to his identity. LeBron’s fun night out comes after the family faced his oldest son Bronny’s widely publicized health scare on July 24. The USC star reportedly collapsed and was rushed to Cedars-Sinai Medical Center in Beverly Hills, and his dad was seen just a day later visiting the hospital to check on his son.  LeBron spoke out several days later, on July 27. “I want to thank t

Seemingly out of nowhere, LeBron James has unveiled the next entry in his signature footwear line with Nike. Just moments ago, King James shared images on Instagram of a private workout with his youngest son, Bryce, while wearing an unreleased performance silhouette that has since been confirmed to be the Nike LeBron 21, as he's seen holding up the number "21. " Following up last year's debut of the Nike LeBron 20 that became the first performance hoops shoe in James’ signature line to debut as a low-top silhouette, the LeBron 21 will stick with a low-top construction on the upper. This pair worn by James dons a tonal beige makeup that's offset by a brown heel counter. The lateral Swoosh is dressed in the aforementioned beige hue, while the medial version features a special graphic of some sort.  As of now, the cushioning setup used in the midsole is currently unknown. The LeBron 20 used a dual Zoom Air configuration with a curved forefoot unit and a bottom-loa

LeBron James of the LA Lakers is one of the few billionaire athletes in the world. Despite being worth a lot of money, James is one of the most frugal players in the NBA.  Kevin Love even mocked "The King" for being so cheap that he doesn't want to use his data. In an interview with Taylor Rooks of Bleacher Report last year, Love discussed James saving his data whenever possible and waiting for Wi-Fi to be available.  SEE ALSO:  Lebron James Leads The Athlete Movement From Media Company To Production Powerhouse  "They talk about wealth and all that, like, sometimes it's the things you don’t see. And for him, it's like, if we're in Toronto, right? That drive from the airport and going through customs to then getting to our hotel, yeah, there's no data used at all. He's waiting for the Wi-Fi all the time.  "I can appreciate it, I gotta say it's not like I’m mad at it but I'm like, 'C'mon, 'Bron. Like, seriously? It's Wi

Athletes are now media companies, capable of reaching a mass audience directly without the assistance of one of the traditional broadcast platforms.  But that is not the end but only of the beginning of the aggregation of power that has been accumulated in the athlete brand as exemplified by athletes like Lebron James. And this narrative extends beyond James.  Kevin Durant and Rich Kleiman's Thirty5 Ventures, Stephen Curry's Unanimous Media, Sue Bird, Alex Morgan, Chloe Kim, and Simone Manuel's Togethxr, and Tom Brady's 199 Productions are all contributing to the narrative, each with their unique mission and focus.  These companies underscore the evolution of athletes into media moguls, creating and distributing original content and curating narratives around sports, culture, business, and more. LeBron James’s SpringHill Company, co-created with Maverick Carter remains the most high profile example.  This entertainment entity develops and produces content in partnersh